The Blue basin mixers are engineered to use less water and energy thanks to features like the flow regulator and the fact that less water is held in the tap when it is off. By saving energy and water it saves you money.

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Ideal Standard, leading provider of innovative and design-driven bathroom solutions,has launched its new Concept Blue fittings range – a beautiful new collection that offers innovative water and energy savings and is healthier to use.

The comprehensive range of water-saving fittings complement the Concept collection of innovative storage and modern accessories designed by the award-winning UK designer Robin Levien– giving users the flexibility to design their bathroom to suit their individual taste and spaceat a similar affordable price.


Developed with sustainability in mind, the Concept Blue fittings showcase IdealBlue technology- a revolutionary system engineered to use less water and energy. The amount of water held in the tap when closed is reduced by 80% meaning less water is wasted. The low water content reduces the time taken to achieve the selected water temperature by seven seconds, saving both water and the energy to heat it.

Concept Blue basin mixers will carry the European Water Label which Ideal Standard has introduced across its entire range – a single label across Europe which clearly shows the volume of water that the tap or shower head will consume per minute if installed correctly and in accordance with manufacturer’s instructions, and offers an actual performance band per product.

Jeff Williams, Brassware and Fittings Project Manager, Ideal Standard says, “Concept Blue pays for itself – saving water and energy saves households money, and those savings soon add up. The calculated saving from the basin mixer featuring IdealBlue technology and a 5l/min outlet flow regulators £174 per year giving a payback period of less than nine months .

“Low water content basin mixers are designed to save money and be healthier as standard, whilst being a perfect match for the Concept Arc and Sphere basins and offering the same excellent value for money.”


  • IdealBlue technology saves water, energy and money
  • A 5l/min aerated flow regulator reduces water use
  • A multi-port IdealBlue cartridge improves flow rates at low pressure, and allows smoother, more sensitive handle control even at high pressure
  • Easy fix installation enables quick and effortless installation with no risk of leakage, no lime scale deposits and easier maintenance
  • Cool Body technology on basin mixers ensure the body is cool to the touch as a safety precaution
  • Lead and nickel-free IdealPure innovation on basin mixers improves water purity
  • Bath shower mixers are supplied with an IdealRain S1 shower set comprising of a handspray, holder, hose and hose retainer as standard.


Concept Blue fittings offer improved safety since the IdealBlue cartridge keeps hot water away from the metal of the taps, giving them a cool body. The hot water limit stop allows users to control temperature and avoid getting burned.

Ideal Standard’s lead and nickel free concept ensures no brass or chrome-plated parts are in contact with drinking water; waterways are engineering grade plastics, ceramic or stainless steel. This technology applies to all Concept Blue fittings which are used for drinking water and also the bidet mixer.


Concept Blue includes four basin mixer options, two kitchen mixer options, three bath and shower mixer options, two bath fillers, ones hower mixer and a bidet fitting option to suit the wide range of Concept kitchen, basin, WC, bath and shower units.



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